Mono
Client
Mono
Year
2024
Discipline
Strategy / Identity
Deliverables
Brand strategy, identity, signage, digital templates
01 / Brief
Mono was ready to move from a founder-led practice to a more confident studio identity. Its work was quietly rigorous, but the existing communications did not explain the thinking behind it.
02 / Approach
We clarified the studio’s positioning around reduction, proportion and purpose. The identity pairs a direct typographic voice with architectural image-making, and uses a consistent grid to connect proposals, signage and digital communications.
03 / Outcome
Mono now has a visual language that reflects the precision of its work without overpowering it. A focused toolkit makes new presentations and project stories easy to assemble, keeping the studio’s voice consistent as its team grows.
9 touchpoints
24-page toolkit
3 type scales
