Northline
Client
Northline
Year
2024
Discipline
Packaging / Identity
Deliverables
Identity, packaging family, labels, production artwork
01 / Brief
Northline needed a packaging family for everyday essentials that felt considered rather than disposable. The identity had to work across different product sizes and stay legible with a small amount of printed information.
02 / Approach
We developed a restrained wordmark and a clear hierarchy for product names, quantities and care information. Paper textures and a modular label system bring the range together, with production artwork organised around a small set of repeatable formats.
03 / Outcome
The result is a coherent family of packs that can accommodate new products without a redesign. Northline’s team received a production-ready artwork library and straightforward specifications for future print runs.
8 pack formats
3 label sizes
18 artwork files
