Forma
Client
Forma
Year
2026
Discipline
Brand identity
Deliverables
Positioning, wordmark, stationery, brand guidelines
01 / Brief
Forma needed an identity that could grow with a young design-led business without feeling anonymous. The founders wanted clarity in a crowded market, and a system that would feel equally considered on a business card or a presentation.
02 / Approach
We distilled the offer into a single idea: useful form, thoughtfully made. A precise wordmark, generous spacing and tactile print choices gave that idea a recognisable expression, while a modular layout system kept day-to-day applications straightforward.
03 / Outcome
The new identity gave Forma a consistent voice across its launch materials and client communications. A practical set of templates and guidelines lets the team make new work without losing the character of the original system.
12 applications
32-page guide
8-week process
